Lifecycle Marketing Specialist

About Atrium:

What you do matters. As a people-centric organization, we foster an environment of collaboration, high performance, and innovation where your talents are valued, and your achievements are celebrated. Join us and become part of an inclusive team.

Client Overview:

Our client is a mission-driven fintech organization focused on expanding access to affordable credit for underserved communities. Currently, they are looking to expand their team by bringing on a Lifecycle Marketing Specialist.

Salary/Hourly Rate:

$39/hr – $50hr

Position Overview:

Our client is seeking a mid-level Lifecycle Marketing Specialist to take ownership of end-to-end customer communication strategies across owned channels. In this role, you will craft and execute multi-step email and SMS journeys that guide customers from awareness to engagement and ultimately toward financial action. The ideal candidate for the Lifecycle Marketing Specialist role has hands-on experience managing campaigns within platforms like Salesforce Marketing Cloud and Iterable, with a passion for data analysis and cross-functional collaboration.

Responsibilities of the Lifecycle Marketing Specialist:

• Develop strategic lifecycle marketing plans and supporting documentation, including messaging frameworks and campaign roadmaps.
• Coordinate timelines and deliverables with cross-functional teams including Product, Engineering, Creative, and Analytics.
• Draft creative briefs and support the development of engaging marketing assets.
• Build and optimize customer journeys using tools such as Salesforce Marketing Cloud and Iterable.
• Implement segmentation and logic-based audience targeting.
• Monitor and evaluate performance metrics using BI tools (e.g., Looker, Mode) and generate actionable insights.
• Continuously refine lifecycle touchpoints to improve user engagement, conversion, and revenue impact.

Required Experience/Skills for the Lifecycle Marketing Specialist:

• Minimum of 4 years of hands-on experience in lifecycle marketing, with a strong foundation in Salesforce Marketing Cloud.
• At least 2 years of experience building campaigns in Iterable or Braze.
• Demonstrated ability to develop strategies using customer events and behavioral triggers.
• Skilled in writing clear, compelling business and marketing briefs.
• Strong analytical background with experience using BI tools for data exploration and reporting.
• Comfortable leading projects and aligning multiple stakeholders to a shared vision.

Preferred Experience/Skills for the Lifecycle Marketing Specialist:

• Excellent organizational and time-management abilities.
• Naturally collaborative with strong communication skills, especially when working across creative and technical functions.
• SQL proficiency is a plus.
• Prior experience or interest in the personal lending or fintech industry.

Education Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

Benefits:

• Atrium Care Package available, upon eligibility (including healthcare plans, discount programs, and paid time off).

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As a woman-owned firm, we value diversity. We are an equal opportunity and affirmative action employer and will consider all applications without regard to race, sex (including gender, pregnancy, sexual orientation and gender identity), age, color, religion or creed, national origin or ancestry, veteran status, disability (physical or mental), genetic information, citizenship or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Candidates who apply for roles through the Atrium website will be added to our candidate pool and may be considered for additional roles of a similar title. Please contact us to request an accommodation.
EOE/M/F/D/V/SO